Dating app Bumble — the one where women must message first — is teaming up with Pasquale Jones, a New York City restaurant, to create the Bumble Brew Cafe and Wine Bar.
By day, it'll be a cafe and breakfast spot. But by night, the space will transform into a wine bar and restaurant with offerings like dry-aged beef tartare, octopus, and cacio e pepe raviolo.
The cafe, restaurant, and wine bar combo will open July 24 in the Nolita neighborhood of New York City, right next to Pasqaule Jones, an Italian hotspot overseen by Delicious Hospitality Group.
"We've always designed our restaurants so that people can connect over delicious food and drinks in a fun and energetic environment, so our mission aligned perfectly with Bumble," Ryan Hardy, Delicious Hospitality Group's CEO and executive chef, said in the press release.
Bumble Brew was inspired by the company's Hive pop-ups, which bring the app and its dating, friend-making, and networking options to life. But unlike the pop-ups, this will be Bumble's first storefront.
The 3,760-square-foot establishment will have room for 80 people in its dining room, bar, patio, and private dining section, all of which were designed by New York-based Float Design Studio.
The space can even be used to house events.
The Bumble Brew space is striving for a "fun, upbeat" environment …
… and most of the music will be from women artists in different genres (it is Bumble, after all).
And what better way to create a jovial environment than with wine.
"We hope that people can gather at Bumble Brew and connect over an espresso or delicious meal, whether it's with friends, a potential partner, or a new business connection," Julia Smith, Bumble's head of brand partnerships, said in the press release.
Similar to its neighbor, Bumble Brew's menu — created by Hardy and the Pasquale Jones crew — will be "Italian-inspired," according to the press release.
This translates to pastas, vegetables, a bar-specific menu, and food to share.
The breakfast menu includes items like croissants and ricotta with bee pollen, plums, and hazelnuts.
Meanwhile, lunch (which will be available beginning July 31) has options like beef tartare with black garlic and crispies, brown butter asparagus with black truffle and Parmigiano …
… and smoked eggplant with hot chile, yogurt, and mint.
Several of the lunch and dinner items overlap, including the asparagus, beef tartare, and eggplant. Along with this, the dinner menu will also have hits like pastas, steak, and octopus. However, it should be noted that dinner service won't begin until August 7.
All of these plates will cost, on average, $20, Kate Krader reported for Bloomberg.
Source: Bloomberg
Food pickup will also be available through Caviar, a food ordering and delivery platform.
At first, the Bumble Brew concept had planned to serve "date-friendly" meals that wouldn't have foods "that would be awkward on a first date," Caroline Ellis Roche, Bumble's chief of staff, said in 2019.
Source: Bloomberg
But that approach has since shifted. And now, the eatery will be a "safe space for healthy and equitable relationships and connection," Smith told Bloomberg.
Source: Bloomberg