- Instagrammers, including many style influencers, are posting images in New York and using 9/11-related hashtags to promote their own their own brands and products.
- Fashion influencers including Whitney Rife Becker, Ally Noriega, Katy Harrell and Lays Brenha, promoted themselves by tagging the startup LiketoKnow.It.
- People have hashtagged LuLaRoe, and local tanning salons, jewelry companies, and an installation parts supply all promoted their brands while claiming to commemorate 9/11.
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September 11 is a day of remembrance and commemoration — and for some Instagrammers, a promotional opportunity.
Instagrammers are posting images in New York and using 9/11-related captions to promote their own their own brands and products through hashtags and in-photo tagging.
Fashion influencers including Whitney Rife Becker, Ally Noriega, Katy Harrell and Lays Brenha, promoted themselves by tagging the startup LiketoKnow.It, an app that lets influencers and fashion bloggers promote their style.
Brands, too, are being pulled into promotions.
People have hashtagged LuLaRoe, and local tanning salons, jewelry companies, and an installation parts supply all promoted their brands while commemorating 9/11, a day where nearly 3,000 people died in terror attacks in 2001.
An Alex and Ani store in Scottsdale commemorated the day by showcasing its jewelry.
Alongsige hashtags like #911memorial, #neverforget, and #worldtradecenter, Instagrammers have included travel hashtags, captions about yoga, and more.
Sara Quiriconi, a health and travel Instagrammer with 34,000 followers told Insider that she saw today as an opportunity to show camaraderie and respect.
In her photo, she tagged several travel blogs, a hotel, and a yoga company.
Read more:7 ways that 9/11 created a dystopian security landscape that Americans are still living in
Quiriconi said via email: "When tragedy strikes, it's an opportunity, I believe, for those in travel and hospitality. Cities, islands, communities that are largely visited by tourists worldwide, holding respect for the resilience of that city or destination and inspiration that communities coming together to rise again is the same camaraderie and inner warrior spirit that a frequent traveler has. Travel unites us, tragedy unites us, joyous celebration unites all...it's all the same. I took the opportunity to share my first photos of seeing ground zero and the memorial for my first time while visiting New York City on a business trip, inspiring and tying together the feeling of TRIUMPH to overcome, just like my cancer diagnosis (and being a 16 year survivor)."
Reality star Kristin Cavallari was criticized after a photo was posted to her Instagram with the caption "NYC for 24hrs. And what a time to be here..always remember." The caption was quickly changed, and the employee who posted the caption was fired, according to Fox News.
Insider has contacted Alex and Ani, LulaRoe, and LiketoKnow.It as well as several influencers for comment.
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- Rudy Giuliani commemorates the 9/11 anniversary by sharing a clip of police bracing for a riot
- Trump used his 9/11 speech to threaten terrorists with force even greater than 'nuclear power' if they attack the US again
- A pizza chain is going viral for tweeting a photo of an American-flag-themed pizza decorated with olives and pepperoni on September 11
- Disney's 'Lilo and Stitch' originally included an airplane crash scene that was cut after 9/11