If you live in New York, are sick of the 30-something degree weather, and want free mac and cheese for lunch today, then Stouffer's has the Twitter campaign for you.
Until 3 p.m., people can use the hashtag #localwarming to explain to @Stouffers why they're "New York's coldest" for a chance to get the company's Mac N' Cheese truck to deliver said snack to their office for free. Stouffer's will reach out to particularly good tweeters via DM.
JWT is the agency behind the flash social media campaign and encourages doormen, dog walkers, meatlocker workers, and those who got dumped the day before Valentine's Day — "That's cold"— to participate.
Here's a retweet-worthy example:
(Stouffer's already announced that it's sending a truck over to Creativity's office.)
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